Gallery Representation vs DIY: What path is best for you?

Dear Artists,

Are you uncertain if gallery representation or another direction will best serve your art career? Join us for our full-day artist workshop on October 27. We'll hear from a stellar group of gallerists, private art consultants, public art experts and more!

Control your career with an immersive 1 day workshop for emerging artists seeking to secure and maximize your opportunity for gallery representation as well as an exploration of non-gallery opportunities for emerging artists.

Presented by the Los Angeles Art Association, a visual arts organization committed to the professional development of emerging artists for over 90 years.

When 9am - 5pm, Sunday, October 27, 2019

Where Burke Triolo Studio538 Mission StreetSouth Pasadena, 91030
Who Panelists include:

• Ray Beldner, Director, stARTup Art Fair

• Richard Bruland, Artist, represented by Lora Schlesinger Gallery

• Andrew Campbell, Arts Manager, City of West Hollywood

• Edward Cella, Edward Cella Gallery

• Chris Davies, Fabrik Projects

• Elizabeth East, Director at L.A. Louver

• Phyllis Hofberg - Art Advisor

• Peter Mays, Executive Director, LAAA

Cost

$100 LAAA Members
$110 Students and Seniors
$180 Non-Members

Register

Save your spot today by clicking the register button above to complete registration via our secure form. You may also call 310.652.8272 to register by phone.

AGENDA

9:00 am

CHECK-IN AND NETWORKING

Meet attendees and our panelists while enjoying coffee and snacks.

9:30 am

PATHS FOR ARTISTS - ARE GALLERIES RIGHT FOR YOU?

Galleries remain an important marketplace for viewing and purchasing artwork. In this segment, we will explore the function of galleries in 2019 and strategies for possible gallery participation. Topics include:

• Are you ready for gallery representation?

• Does the gallery program fit your artwork?

• The gallery/artist relationship.

• How best to approach a gallery?

These topics and more will be explored by our expert panel.

FACILITATORS:
Richard Bruland and Peter Mays

11:15 am

LUNCH BREAK

Please bring lunch or visit the local restaurants within walking distance.

12:30 pm
PATHS FOR ARTISTS - NON-GALLERY PATHS FOR ARTISTS

What are other ways to purse a career as an artist? This convening of expertise explores non-gallery career paths for artists. Join us for a lively discussion on how these professionals identify and cultivate new talent, who their audiences are, and their particular relationships to the broader public. Get answers to your questions on public art opportunities, artist art fairs and art consultants.

• Public Art for today's artist

• How do Art Advisors work with artists?

• Artist Art Fairs - taking initiative on your career.

Whether you're a first-timer or have some experience, this section will provide a thorough overview of the above topics.

FACILITATORS:

Ray Beldner, Richard Bruland, Andrew Campbell, Phyllis Hofberg and Peter Mays

2:30 pm

GALLERY ROUNDTABLE
This convening of gallerists explores the current state of Contemporary SoCal art, offering unusual access to upcoming trends and the issues confronting the art world. Join us for a lively discussion on how these galleries find and work with artists.

PANELISTS: Edward Cella, Chris Davies, Elizabeth East and Peter Mays

4:30 pm

Q & A WITH PETER MAYS

5:00 pm

CONCLUSION

Control your career with an immersive 1 day workshop for emerging artists seeking to secure and maximize your opportunity for gallery representation as well as an exploration of non-gallery opportunities for emerging artists. 

Presented by the Los Angeles Art Association, a visual arts organization committed to the professional development of emerging artists for over 90 years.

When: 9am - 5pm, Sunday, February 24, 2019

Where:
Burke Triolo Studio
538 Mission Street
South Pasadena, 91030

Who:
Panelists include:

• Robert Benitez, Curator, MoAH

• Richard Bruland, Artist represented by Lora Schlesinger Gallery 

• Marisa Caichiolo, International Curator and Founder of Building Bridges Art Exchange 

• Cynthia Penna, Curator, Art 1307

• James Peterson - Public Artist

• Peter Mays, Executive Director, LAAA

Cost:
$100 LAAA Members
$110 Students and Seniors
$180 Non-Members

Agenda

9:00 am 
CHECK-IN AND NETWORKING
Meet attendees and our panelists while enjoying coffee and snacks.

9:30 am
HOW TO GET INTO A GALLERY
Artists, gallerists and art critics reflect on initiating the artist/gallerist relationship. Topics include:

• How do you know you are ready for gallery representation? 

• Does the gallery program fit your artwork? 

• How best to approach a gallery? 

These questions and more will be explored by our expert panel.

FACILITATORS:
Richard Bruland, Peter Mays

11:15 am 
LUNCH BREAK
Please bring lunch or visit the local restaurants within walking distance.

12:30 pm
SHOW SAVVY: MAXIMIZING YOUR NEXT GALLERY SHOW
Get answers to your questions about gallery shows from 6 months prior to your opening reception and beyond. Panelists will discuss what you need to know to successfully mount and maximize your next (or first!) exhibition. Topics include:

• How do I edit my body of work to create the best possible show?

• What's a realistic budget for marketing and advertising?

• How do I increase my chances of being reviewed?

Whether you're a first-timer or have some experience, "Show Savvy" will provide a thorough overview of the gallery show process.

FACILITATORS:
Richard Bruland,  Peter Mays

2:30 pm
BEYOND GALLERIES
This convening of local and international curators and artists explores non-gallery career paths for artists. Join us for a lively discussion on how these professionals identify and cultivate new talent, who their audiences are, and their particular relationships to the broader public. Our panelist from the worlds of Museum, Public Art and International cultural collaboration will share their expertise and counsel with our artist audience.

PANELISTS: Robert Benitez, Marisa Caichiolo, Cynthia Penna, James Peterson and Peter Mays

4:30 pm
Q & A WITH PETER MAYS

5:00 pm 
CONCLUSION

Workshop | Basics for Artists

When: Sunday, March 4, 2018,  9am-5pm

Strengthen your professional development and knowledge of today's art world with an immersive 1 day artist-centric program focused on the practical needs of artists from LAAA, the organization committed to the needs of artists. 

On Sunday, March 4, 2018 we focus on the basics of an artist's professional practices.  This day-long workshop will begin with an in-depth discussion of effective artist statements, bios, CVs, resumes and websites. Then we will demystify the often difficult task of professionally photographing your artwork and end the day with a robust and instructive Gallery Roundtable panel.

Where: Burke Triolo Studio
             538 Mission Street
             South Pasadena, 91030

Facilitators:    Richard Bruland, Michele L Cairella-Fillmore, 
Juri Koll, Emily Gonzalez-Jarrett, Peter Mays and Blue Trimarchi. 
 

Cost: $100: LAAA Members, $110: Students and Seniors, $180: Non-Members

Save your spot today by clicking the register button above to complete registration via our secure form or call 310.652.8272 to register by phone.

AGENDA

9:00 am
CHECK-IN AND NETWORKING
Meet attendees while enjoying coffee and snacks.

9:30 - 11:30 am
SUCCESSFUL ARTIST STATEMENTS, BIOS AND RELATED MATERIALS
Topics include: 
-  Do's and Don'ts for Artist Statements and Bios
-  Adapting your materials for specific audiences
-  Successful artist websites
-  Resumes &  CVs
 

Panelists: 
•    Richard Bruland - Artist
•    Peter Mays - Executive Director, Los Angeles Art Association
 

11:30 am
LUNCH BREAK
Please bring lunch or visit the local restaurants within walking distance.

12:30 - 2:15 pm
HOW TO PHOTOGRAPH ARTWORK
Do your jpgs and photographs fail to capture the subtleties of your artwork? If so, then join as master artwork photographer Blue Trimarchi shares his vast expertise on this very specific skill set. 
Topics include:
    *    Avoiding hotspots, uneven lighting  and foreshortened areas when                             documenting your artwork  
    *    How to capture texture in your documentation
    *    Setting up a space to professionally photograph your artwork

Panelists:
•    Blue Trimarchi - Art Works Fine Art Publishing, inc.
•    Richard Bruland - Artist
•    Peter Mays - Executive Director, Los Angeles Art Association
 

2:30 - 4:15pm
GALLERY ROUNDTABLE
This convening of gallery directors and curators explores the current state of Contemporary SoCal art, offering unusual access to upcoming trends and the issues confronting a diverse cadre of gallerists. Join us for a lively discussion on how these curators identify and cultivate new talent, who their audiences are, and their particular relationships to the broader public. 

Panelists:
•    Michele L Cairella-Fillmore - W. Keith and Janet Kellogg University Art Gallery and Don B. Huntley Gallery
•    Emily Gonzalez-Jarrett - Honor Fraser Gallery
•    Juri Koll - Venice Institute of Contemporary Art
•    Peter Mays - Executive Director, Los Angeles Art Association
 

4:30 pm
Q&A with Peter Mays
Get any remaining questions answered by Peter Mays, Executive Director, LAAA.

5:00 pm
CONCLUSION

Workshop | Professional Practices for Artists

When: Saturday, May 20, 2017 from 9 am - 5 pm

Strengthen your professional development and knowledge of today's art world with an immersive 1 day artist-centric program focused on the practical needs of artists from LAAA, the organization committed to the needs of artists. 

On Saturday, May 20, 2017 we focus on the artist's professional practices. Beyond your everyday practice, there are essentials to creating and presenting your most successful self as an artist: a successful artist professional package, workflow, archiving, making a network, finding space and commissions all are a part of this. This all-day workshop will demystify the differences between artist statements, statements of work, bios, CVs, resumes and the elevator speech. Then we will discuss resources and out-of-studio practices. Participants are asked to consider their own portfolio and the visibility of their art practice outside of the studio, both in physical material and digital options. Please bring 3-8 digital or print work samples; laptop/tablet or pen and paper.

Where: Burke Triolo Studio
             538 Mission Street
             South Pasadena, 91030

Who: Facilitators include:
• Niku Kashef, Artist and Educator, President of the Southern California
 chapter of the Women's Caucus for Art
• Peter Mays, Executive Director, LAAA

Cost: $100: LAAA Members, $110: Students and Seniors, $180: Non-Members

Save your spot today by clicking the register button above to complete registration via our secure form or call 310.652.8272 to register by phone.

AGENDA

9:00 am
CHECK-IN AND NETWORKING
Meet attendees while enjoying coffee and snacks.

9:30 - 11:30 am
PRESENTING YOUR BEST SELF 
Topics include:
• Overview of the art markets
• Identifying career trajectories: What type of artist do you want to be?
• Artist Statements
• Bios & CVs
• Elevator Speeches

11:30 am
LUNCH BREAK
Please bring lunch or visit the local restaurants within walking distance.

12:30 - 2:15 pm
SUSTAINING YOUR PRACTICE AND RESOURCES
How does an artist build and sustain their practice in today's busy culture.
Topics include:
• Artist Resources
• Out of Studio Practices
• Support Systems & Community
    *Please bring 3-8 digital or print work samples; laptop/tablet or pen & paper.

2:30 - 4:15pm
THE WHOLE PICTURE
Presented with comprehensive overview of available options and resources, artists will now focus on the strategies for maintaining your personal artistic and aesthetic goals. 

4:30 pm
Q&A with Peter Mays
Get any remaining questions answered by Peter Mays, Executive Director, LAAA.

5:00 pm
CONCLUSION