Julie Lipa

Artist Statement

Picking trash in alleys around Detroit, Michigan in the 1970s introduced me to the beauty of TVs and appliances from the 50s. After spending twenty years as owner of a leading Hollywood entertainment marketing agency I discovered a way to incorporate advertising into my art. The combination of modified antiques and vintage advertising creates an ironic window through which we can view the hypocrisy of the 1950s. From a distance, the work suggests Norman Rockwell’s “good old days.” Upon close inspection, consumerism, sexism, racism, and other contradictions bring their darker side to light. Mounted front and center is a period appliance spokesmodel proudly displaying the work. Each piece explores a different mid-century American hypocrisy, like chauvinism, racism, or environmental destruction. Though signed on the back, each original piece is ‘branded’ with a metal, individually numbered "Lipalux" nameplate.

https://linktr.ee/julielipaartist

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